Branding and Product Marketing-Freight Forwarding / Doha

Role – Branding and Product Marketing-Specialist
Location – Qatar
Job Status – Permanent 
Industry : Freight Forwarding
Responsible for developing and overseeing execution of marketing campaigns by integrating various
elements - e.g. digital, print, events etc., and supporting the development of the company brand(s) and
ensuring compliance with brand guidelines and standards in all campaigns

Job Description:
• Conduct market research to find answers about consumer requirements, habits and trends and to identify event
opportunities and generate interest;
• Work with Business Units on marketing/promotion products - branding, slogan;
• Design logo/brand and marketing collaterals;
• Brainstorm and develop ideas for creative marketing campaign;
• Develop and create collaterals to promote Company brand and its products and services including brochures,
customer newsletters, animation videos, ...etc.;
• Develop and execute marketing campaigns to promote the company's brand and its products and services;
• Identify media outlets for campaigns;
• Liaise with external vendors to execute promotional events and campaigns;
• Manage the advertising agency and other vendors;
• Measure success of various marketing campaigns and Conduct pre- and post - event evaluations and report on
outcomes;
• Help promote uniformity and consistency of brand;
• Develop and execute brand management plans;
• Ensure appropriate branding for all events and collateral;
• Be the brand custodian and responsible for Company brand internally and externally;
• Enforce brand marketing guidelines in trademarks, logos, and publications;
• Drive / support growth in brand awareness, recognition and loyalty across business units;
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual
operating plan goals.
• Perform any other Job-related functions as assigned

Qualification;
- BSc/BA in marketing, communications or equivalent