Senior Marketing Manager / Singapore

We are joining a AI-driven global technology company to find a Senior Marketing Manager to strategise, execute and run multi-channel marketing plans that can attract and empowers world-class organization leaders to create real impact by solving complex global issues!

Responsibilities

• Own and manage the global communication strategy and its deployment across all markets
• Define the strategy, execution and measures of integrated marketing plans to maximize brand awareness, demand, pipeline/opportunities and deal acceleration (via workshops/webinars, online events, roundtables, web properties, email marketing and content marketing).
• Lead the planning and deployment of integrated campaigns, collaborating with cross functional teams and stakeholders globally to achieve business outcomes.
• Develop and implement related activities in online, socials, telemarketing, customer engagement, and nurturing customer journeys.
• Support outbound marketing campaigns, implement and continually test new creative messaging, landing pages, campaigns, and tools etc.
• Develop strategic marketing plans for media, including content syndication, display ads, native, and social media channels.
• Work closely with business development leaders to optimize follow-ups.
• Achieve targets for marketing lead generation.
• Lead initiatives to optimize the performance of the marketing/sales funnels.

Qualifications & Requirements

• Min. 6+ years of experience in leading B2B integrated marketing campaigns and programs, at least 2+ years in a senior post is advantageous.
• Experience in multi-channel marketing a B2B SaaS offering preferred.
• Strong marketing executional skills across key functions, including Demand Generation, Direct Marketing, Events, Marcom, and Web.
• Up to date with world news/trends, ability to relate to marco/microenvironment needs that can be changing concurrently
• Demonstrated history of organising and managing physical/virtual events, webinars, email, and paid media campaigns
• Ability to demonstrate a command of the marketing mix to leverage between both the current client base and prospects.
• Demonstrated experience with data-driven demand generation campaigns
• Hands-on experience building and analysing reports in CRM (Hubspot)
• Proven track record of successful online marketing campaigns and experiments; owning campaign performance and adjusting tactics to meet goals and justify budgets.
• Experience with large ads platforms such as LinkedIn and Google would be great
• You must be curious, creative and meticulous to details with a proven track record of successfully managing multiple deadlines

EA License 20S0371
Reg No R21101394