Consumer Insight Expert (Digital Services) / DubaiClick here to shortlist this job 1-CLICK Apply With Employer or Register Now
The individual will partner with the marketing team to identify and deliver customer and business insights to support the development, execution and evaluation of critical marketing initiatives.
* Provide trend analysis and market predictions
* Develop ongoing brand tracking methodology
* Develop consumer insights through regular customer surveys
* Act as focal point for all insights, consumer information, data management and competitor information.
* In collaboration with global/region, perform primary market research projects according to budget and in alignment with the brand strategy to identify insights.
* Provide global/region with insights from the markets in order to influence broader business decisions related to strategies and initiatives.
* Through analysis or key data and insights, develop a deep understanding of customer trends and behaviours to determine best opportunities for growth.
* Analyze and integrate multiple sources of external and internal data to identify customer insights and leverage these insights to make business decisions to drive growth.
* Develop monthly dashboards with key insights including but not limited to product usage, trends, market share and customer attitudes/beliefs.
* Conducts advanced analytics to gain deeper cause-and-effect (ROI) into business performance.
A leading technology company
Essential Skills / Qualifications:
- 8+ years experience in the areas of market research, analytics, customer insights,
- 3+ years experience working with (projects of) Digital/Technology companies.
- Understanding of Middle East market, user trends, culture & customs
- Data analytics, market segmentation, trends analysis