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Consumer Insight Expert (Digital Services) / Dubai

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Location: Dubai

The Role:
The individual will partner with the marketing team to identify and deliver customer and business insights to support the development, execution and evaluation of critical marketing initiatives.

* Provide trend analysis and market predictions
* Develop ongoing brand tracking methodology
* Develop consumer insights through regular customer surveys
* Act as focal point for all insights, consumer information, data management and competitor information.
* In collaboration with global/region, perform primary market research projects according to budget and in alignment with the brand strategy to identify insights.
* Provide global/region with insights from the markets in order to influence broader business decisions related to strategies and initiatives.
* Through analysis or key data and insights, develop a deep understanding of customer trends and behaviours to determine best opportunities for growth.
* Analyze and integrate multiple sources of external and internal data to identify customer insights and leverage these insights to make business decisions to drive growth.
* Develop monthly dashboards with key insights including but not limited to product usage, trends, market share and customer attitudes/beliefs.
* Conducts advanced analytics to gain deeper cause-and-effect (ROI) into business performance.

The Company:
A leading technology company

Essential Skills / Qualifications:
- 8+ years experience in the areas of market research, analytics, customer insights,
- 3+ years experience working with (projects of) Digital/Technology companies.
- Understanding of Middle East market, user trends, culture & customs
- Data analytics, market segmentation, trends analysis

How to Apply

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