Search Jobs


SVP, Insight and Customer Experience / Thailand

This job has expired or may no longer be taking applications, but other similar jobs are available.
 Click here to shortlist this job 1-CLICK Apply With Employer or Register Now
Location: Thailand

The Role:
* Lead overall management of Market Insight strategy in alignment with the company's direction and strategy
* Manage quality end to end market research projects, macro and micro analysis, and survey activities within giving time and budget and provide actionable recommendation, reports, and presentation to support business decision and relevant activities and enable adjustment of the master plan to meet changing conditions
* Oversee analytics and intelligence support, leveraged internal and external data sources, with actionable recommendation on consumer, competitor, channel, and market conditions to Management, the whole organization (Marketing, Sales, Technology, Corporate Affairs, Digital Group) for developing strategies, plans, KPIs measurement, and launch effectiveness
* Provide support to strategy and business planning process, identifying and assessing issues and opportunities, defining customer segmentation strategy and plan, positioning strategy, value proposition, and channel strategy, participating and / or facilitating strategic discussion and where relevant, managing strategic initiatives
* Oversee key market and consumer trend monitoring and forecast, market intelligence, and research processes to ensure qualitative and quantitative assessment and business opportunity / gap are well identified and captured
* Analyze new opportunities, potential impact and provide strategic recommendation to Management in response to changes in market
* Oversee market research portal, dashboard , and relevant measurement to ensure market intelligence is retained and maximized across the organization
* Oversee monitoring process and provide recommendation to initiate and adjust marketing / communication strategies and plan to meet changing competitive conditions and company's strategic direction

Customer Experience Management:
* Develop the methodology to collect indirect and direct customer feedback to identify customer pain points in customer journey and determine key solutions to address these pain points that are aligned with customer journey and experience defined by Integrated Sales and Service Strategy
* Oversee the customer facing business process to identify customer pain points and customer experience improvements in order to drive target customer experience
* Determine and provide recommendations on the changes or improvements for channel policy in order to increase better customer experience
* Develop customer experience index and key customer experience measurements that drive customer experience
* Manage customer experience index analysis and recommend key customer experience measurements to Channel Performance Management in order to align key sales and service performance scheme and targets
* Manage the customer review process (outside-in view) of product usage through customers' eyes and oversee the validation of product specification and usability testing to represent voice of customers and to align with target customer experience
* Determine and recommend on key customer experience improvements that will drive target customer experience across channels

How to Apply

Latest Jobs - contract: principal piping materials engineercontract: hes specialistcontract: planner / schedulercontract: contracts administratorcontract: project services engineerfreelance/contract: highways team leader - ($10000 - $12000 per month)freelance/contract: contract specialist (highways) - (£10000 - £12000 per month)bd manager contract: directional drilling consultantproposal managerfreelance/contract: rail/ metro construction director ($10000 - $13000 per month)freelance/contract: rail/ metro architectural team leader (stations) - ($13000 - $16000 per month)supply chain and logistic analyticscontract: dbnpp offshore welding supervisorcontract: qc welding supervisorcontract: senior electrical engineerbusiness development engineerproject manager ($120k - $140k per annum)project engineering manager (£50000 - £55000)finance & commercial managercontracts engineer contract: control room operatorestimator - commercial construction - education ($150000)contract: general safety advisorhead of financial advisoryhead of insurancechief financial officercontract: flexible engineercontract: qc coordinator seniorcontract: marine supervisor/superintendentmechanic (level 1)contract: senior process engineercommercial contract manager - power plantcollection operation managerlearn arabiccontract: welder - mininggas & lng opportunity developer/traderlifting equipment engineercontract: senior python developeroperations general manageravp, trainersenior purchasing officerprocurement specialistsales officerquality manager structural engineer dams and hydropowertransmission and distributionfreelance/contract: rail test & commissioning manager - cbtc signalling - hong kongsenior quality control managers (highways) - ($150000 - $160000)automation – ict/cyber securitycontract: project manager aggregate reports in global patient safety operations
© All rights reserved, 2001 - 2020