Social Media and Content Manager / Dubai
The Social Media and Content Manager will be responsible for handling Social Media channels as part of the KSA brand team. The role will mainly focus on the strategic planning, creation and execution of content for across their Social Media channels while supporting core marketing objectives, day-to-day team management and channel management; including copywriting and creative conceptualization (supported by the Creative team), as well as planning and execution of standalone social media campaigns.
The person will work closely with the broader team - such as partnerships and marketing - to support them in the fulfilment of their objectives by utilising social media as a supporting function of the traditional communication channels.
? Social Media channels, including copywriting, creative content conceptualization (supported by the Creative team) and liaison with the Community Management team
? Develop long-term social media strategy that aligns with the team's Marketing objectives, and fulfil all associated responsibilities (liaising with photographers on creation of image bank, creative asset conceptualization etc.)
? Conceptualize and execute social media campaigns - both standalone as well as in conjunction with on going marketing campaigns
? Launching and managing Instagram shopping to drive business ROI
? Strive to achieve each quarter's set OKRs for the page and content
? Regular reports on the Social Media performance, including individual channel analysis
? Evaluation of campaign performance: reach, engagement etc.
? Assist the Digital Marketing team with content development
? Ensure Digital marketing efforts align with the marketing and Social Media objectives
? Research, conceptualize and implement creative digital marketing content concepts
? Refine and improve on content
Leading e-commerce company
Essential Skills / Qualifications:
? Minimum 2-3 years' experience of handling social media channels for an agency (preferred) or in- house
? Bachelor's degree in Marketing/Media (optional if work experience exceeds 4 years in an agency social media role)
? Strong proficiency and in-depth knowledge of the working of various social media channels such Facebook, Twitter, Instagram, Snapchat etc.
? Have worked with the e-commerce industry in the past is preferred
? Ability to conceptualize creative social media concepts and campaigns as well as in collaboration with the extended teams
? Have worked on Instagram shopping and business ROI through Social Media
? Basic digital marketing knowledge a plus