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Head of Product Management / UAE

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Added:2019-10-30
Location: Dubai, UAE
Salary:
Duration:Permanent - permanent
Apjid3

The Role:
Job Purpose: (why job exists / what it must achieve)
? To lead division operations in various aspects of 4Ps, including Product, Pricing, Promotion, Trade Marketing and Supply chain operations
? Reporting directly to the HOD, the positions shall closely develop/monitor/expand the business in order to strengthen the product capability in the market

Key Objectives: (E.g. Impact within organization, expected output/key performance indicators, turnover, etc.)
? To provide overall support to the HOD in managing P&L, including Sales Deduction, Marketing Expense and to guard bottom line profitability
? Setup product line-up strategy and winning model selection for TV / AV business

Core Responsibilities: (describe the key deliverables to be achieved, impact on strategy/ policy /business / people relationships etc. by the post holder and the ongoing responsibilities of the role)

Position Responsibilities:
Product Strategy & Pricing Management
- Product positioning and target market pricing strategy
- Monitoring price roadmap of the products
- Manages product mix, SKU line up, product fact sheet
- Provides information for website posting

Marketing Campaign Management (incl. Product launches)
- Develops local launching plan (LLP), sets target launch date and performs sample management
- Drives key campaigns across regions supporting trade/retail promotion calendars
- Setting up of a full product training program for partners' staff, brand field force and dealers
- Adheres to RHQ and HQ guidelines and acts as brand custodian

Operations, forecasting & reporting management
- Responsible for P&L management, including managing SD, Marketing expenses and profitability
- Accountable for SC operations and forecasting product demand
- Oversees the trend analysis, Market assessment and competitive landscape
- Preparing the subsidiary management/RHQ/HQ reports
Scope: (Provide details of any scope data relevant to the role e.g. the net sales that the role supports / generates or budget responsibility).

Number of Direct Reports
3
Number of Indirect Reports
8
Annual Direct Revenue Accountability (please add currency)
~200M US$

Assets Managed, if applicable
(please add currency)
-
Operating Budget Accountability, if applicable (please add currency)
Responsible for trade support investments and Sales deduction >10% of Turnover and to manage for Marketing Budget > 15M US$
Complexity: (degree of change & uncertainty; level of influencing required; degree of matrix working)
Requires exertion of high level of influence with Product Management, (Retail) Marketing, SC operations, Sales Team and adhere to RHQ/HQ guidelines to achieve subsidiary objectives

Qualifications:
? Bachelor/Master Degree in Marketing and handled >10MUS$ Marketing budget in past
? Strong interpersonal skills and strong ability for communication and training
? Demonstrates a high level of organization and quality with Multitasks efficiency & priority setting
? Ability to read, analyze, and interpret data and study
? Ability to respond to common inquiries or complaints from customers, distributors, or members of the business community
? Ability to effectively present information to top management, public groups and/or clients

Experience: (describe what experience this position will require the job holder to have obtained in past roles within or outside of ECFT that would demonstrate a level of proficiency in the stated role)
? Minimum 12 years of related experience
? Experience in Product Management, preferably in Consumer Electronics products and/or related industry
? Led Business or Marketing teams and experience working in cross-functional departments

Competencies:
? Achieving excellence - Generates synergy through boundaryless collaboration within the organization and achieves outstanding performance with a drive for execution.
? Preparing for the future - Presents business directions with a mid- to long-term perspective and leads change and innovation.
? Self-Management - Demonstrates the characters of a true leader by taking the initiative and being a role model in every way.
? Enhancing engagement - Motivates and engages employees through empowerment and trust-building.
? Growing people - Acquires key talent in a timely manner, retains that talent, and provides a full support to ensure employees grow into experts and leaders.

Job Specific:
? Business value analysis on product launch timing
? Determining product discontinuation
? Differentiation derivation
? Market access strategy setting
? Pricing adjustment impact analysis
? Pricing strategy development
? Product line-up strategy
? Understanding product development process


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