Product Marketing Manager / Canada

Introduction

We are pleased to offer the following opportunity of Product Marketing Manager in Markham, ON.

Start Date: ASAP

End Date: 1 year, renewable

Closing date: 2019-09-02 12:00:00

Description

Essential Responsibilities

• The successful candidate will be responsible for planning and executing integrated marketing campaigns and product launches that align with the business’s strategic vision and drives demand for the company’s products and services – resulting in a pipeline of qualified marketing leads and opportunities for the commercial organization. This role also requires supporting marketing and sales goals, enhancing customer experience and satisfaction, and building brand recognition.
• The ideal person for this role is a highly-motivated individual who has a proven track record of managing and delivering multiple successful commercialization programs. The successful candidate should have the ability to work, and liaise with product management, technology, supply chain and technical support teams on commercialization activities, be a self-starter with strong written and verbal communication skills, and have a deep understanding of B2B Marketing best practices.

Tactical responsibilities include:

• Create and execute strategic tactical marketing programs that engage, educate and retain customers, drive demand, and support revenue and business goals with a focus on new product introductions.
• Build and manage an NPI calendar, deliverables and deadlines along the commercialization process
• Develop product positioning and messaging for the various buyer personas that differentiates GE’s product offering from that of the competition
• Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
• Effectively communicate plans and metrics regularly to marketing, product management and sales leadership
• Ensure availability of the right tools for enterprise and commercial sales team teams, so they are equipped to engage and educate customers on our latest products, systems and services.
• Execute and measure a broad range of activities, including events, webinars, content syndication, online advertising, email campaigns, etc.
• Work with the graphics team to ensure that marketing programs are accurately reflected on our website, and that all required product collateral, including our ecommerce platform, are fully in place

Requirements

Qualifications / Requirements

• Bachelor's degree in marketing or business or equivalent B2B work experience

Desired Characteristics

• You have a passion for customer success, helping customers solve their challenges and grow
• You are demonstrably a creative problem solver, and are both analytical and entrepreneurial in your thinking
• You are internally motivated and enjoy working independently, as well as collaboratively, in a team environment
• You possess the ability to prioritize multiple tasks and meet deadlines with demonstrated initiative
• You know how to leverage compelling, interesting content to fuel impactful marketing programs
• You have an excellent grasp of digital marketing presence and strategy
• You have experience with social media marketing, measurement, and practices
• You are highly collaborative individual with proven ability to work well in a matrix organization
• You are proficient with the Microsoft Office suite, including Word, PowerPoint, Outlook, Excel
• You possess excellent project management skills
• You are a strong analytical thinker; mindset of optimization and testing
• You are creative, high-energy, innovative, proactive and resourceful